A presence where there is a real
need for
A non-profit organization registered with the Government of Canada, Soutien Direct International was founded on a simple belief: to take concrete action on the ground to help people living in precarious conditions.
Our Approach
Making direct aid accessible
The project grew out of firsthand experience on the ground in Cuba. Rather than involving multiple intermediaries, we chose a simple approach: reaching out to families, understanding their situation, and providing concrete assistance quickly.
Soutien Direct International was founded with a clear mission: to remain people-centered, grounded in local realities, and focused on what truly matters.
Behind every action
One team
driven by two realities
Shared strengths and values, here and in Cuba, put into action together, directly with families.
François Marotte
Administrator
President and CEO
, Quebec, Canada
Yuneisi Batista Diaz
Administrator
Director of Operations
, Havana, Cuba
Karina Pardo Rodríguez
Administrator
Volunteer
, Havana, Cuba
Braulio
Cast
Volunteer
, Havana, Cuba
Sofia
Media content
Volunteer
, Havana, Cuba
Lyan
Cast
Volunteer
, Havana, Cuba
Isachy
Procurement
Volunteer
, Havana, Cuba
Linda Baribeau
Administrator
Secretary
, Quebec, Canada
Lian
Cast
Volunteer
, Morón, Cuba
Yunela
Cast
Volunteer
, Holguin, Cuba
Our origins
From an idea to action
Faced with an urgent situation, an idea was born and quickly turned into concrete actions to support families.
An undeniable reality
The fuel crisis is worsening in Cuba, severely slowing down the economy and making it even harder for many families to access food.
January 2026
Step 1
A thought occurs
Faced with this reality, the idea of taking action began to take shape: how could we provide simple, direct, and rapid assistance to the most vulnerable families?
January 2026
Step 2
Establish a structure
The groundwork is being laid to organize concrete and sustainable aid. A team of volunteers is being formed.
February 2026
Step 3
Engage early-stage donors
The first contributions are coming in, allowing us to prepare for the initial on-the-ground activities.
February 2026
Step 4
Set up a local network
Links are being established with food suppliers in Havana to ensure a steady supply.
March 2026
Step 5
Identify the families
A partnership has been established with the Catholic Church to identify the most vulnerable families.
March 2026
Step 6
Start of initial deliveries
The first food baskets are being distributed directly to families.
March 2026
Step 7
100 families supported
A first milestone has been reached: 100 families are already receiving food aid.
April 2026
Step 8
Direct International Support
Official establishment of the nonprofit organization Soutien Direct International.
April 2026
Step 9
Aid to Cuba
Join a direct support movement
No middlemen. Human. Transparent.